Special Miss USA Fear Factor Scheduled as Lead-in to Miss USA 2004
New York, January 20, 2004 – Paula M. Shugart, President of the Miss Universe Organization announced today that, for the first-time-ever, the 53rd annual MISS USA pageant will be broadcast live from the legendary Kodak Theatre in Los Angeles, California, on April 12, 2004, on the NBC Television Network. The competition will be nationally televised at 9 pm ET/delayed PT, following a special episode of Fear Factor featuring six beautiful, yet top secret, Miss USA delegates. The Miss USA Fear Factor combo, which dominated in the 2003 ratings, will air for a second consecutive year.
“Typically this time of year, the Kodak is playing host to the Oscars, but with so many television scheduling changes, we were able to slip into the opening,” said Shugart. “This year’s pageant will be an elegant primetime event featuring the most beautiful young women in the country competing from the most glamorous location in Hollywood.”
In its first full year with NBC, the Miss Universe Organization, which is a joint venture between NBC and Donald J. Trump, has seen unprecedented growth in ratings, sponsorship, and progress for the future. In March, NBC’s telecast of “Miss USA 2003″ showed a 57 percent increase in adult viewers 18-49 (the highest for the pageant in five years), an increase of 147 percent among teen viewers, and 50 percent in total viewers over last year’s event airing on CBS. The event finished a close second in its time slot winning adults 18-49, teens, and men and women 18-34 and helping NBC to win ratings overall for the night.
The Miss Universe Organization, producers of the MISS UNIVERSE®, MISS USA® and MISS TEEN USA® Pageants, is a Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education, such as the Carol M. Baldwin Breast Cancer Research Fund, Ovarian Cancer Research Fund, Gilda’s Club and the National Alliance of Breast Cancer Organizations, Miss USA is armed to impact women today.
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PRESS CONTACTS:
Brenda Mendoza
The Miss Universe Organization
1370 Avenue of the Americas, 16th Floor
New York, NY 10019
Telephone: 212.373.4999
Fax: 212.315.5378
E-Mail: pr@missuniverse.com
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