New pageant reality show will reveal the outrageous behavior and preparation as Mrs. contestants race for the crown.
TLC today announces that is has greenlit the new project PAGEANT WIVES (working title), going inside the world of the highly competitive Mrs. Pageant circuit in Denver, Colorado.
Decades away from being toddlers wearing tiaras, and well beyond their “Miss” years, these aspiring pageant queens make it their priority to win that coveted sash and crown.
Every waking moment is focused on primping and always looking competition ready, and they devote their time, money, and family’s patience to do everything they can to win it all.
The show will reveal the outrageous behavior and passionate preparation that happens in their race for the crown.
PAGEANT WIVES will look at five married women all living and competing in the Denver area.
Some of the cast will include a pageant pro who fills her time with 300 appearances every year, some for titles she doesn’t even hold anymore; a life-long hopeful who has yet to win a crown despite competing for 25 years; and a fiercely competitive Pageant Director who thinks she holds the reins over the entire circuit.
Production begins in December 2012. A premiere date is not yet set.
PAGEANT WIVES is being produced for TLC by LMNO Productions in association with Intuition Productions and Little Lamb Media.
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2012, TLC had 26 series averaging at least 1.0 million P2+ viewers, with series like Breaking Amish, Long Island Medium, Sister Wives and Here Comes Honey Boo Boo averaging over 2.0 million viewers. TLC’s other hit series include: My Strange Addiction, Toddlers & Tiaras, 19 Kids and Counting, What not to Wear, and My Big Fat American Gypsy Wedding.
TLC is available in more than 99 million homes in the US and more than 227 million households in nearly 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 209 countries and territories.[Via press release from TLC]