Great Ratings New for the Miss USA Pageant
THE PAGEANT IS THE #1 TELECAST OF THE NIGHT ON ABC, CBS, NBC OR FOX IN ADULTS 18-49 AND TOTAL VIEWERS
‘MISS USA 2011′ IS UP 57 PERCENT IN 18-49 RATING AND 37 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR’S 7-9 P.M. ET TELECAST IN MAY,
NBC RANKS #1 FOR THE NIGHT AMONG ABC, CBS, NBC AND FOX IN 18-49, TOTAL VIEWERS AND MOST OTHER KEY CATEGORIES
The Miss USA Pageant's ratings soared among viewers ages 18-49 in banner year.
UNIVERSAL CITY, Calif. – June 20, 2011 – NBC’s Sunday telecast of “Miss USA 2011″ has matched the event’s highest adult 18-49 rating in six years and generated its biggest overall audience in four years, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.
The 9-11 p.m. ET telecast of “Miss USA 2011″ averaged a 2.2 rating, 6 share in adults 18-49 and 7.2 million viewers overall, to equal the pageant’s highest 18-49 rating since 2005 and attract its biggest overall viewership in since 2007. Versus last year, “Miss USA” jumped 57 percent in 18-49 rating (2.2 vs. a 1.4 from 7-9 p.m. on Sunday, May 16, 2010) and increased 37 percent in total viewers (7.246 million vs. 5.276 million).
“Miss USA 2011″ was the #1 program of the night on ABC, CBS, NBC or Fox in adults 18-49, total viewers and other key categories (excluding NBC’s U.S. Open golf overrun). From its first half-hour to its fourth, “Miss USA” increased by 50 percent in 18-49 rating (to a 2.4 from a 1.8) and grew by 34 percent or 2.1 million persons in total viewers (8.3 million vs. 6.2 million). For its second hour from 10-11 p.m. ET, “Miss USA” out-rated the ABC-CBS competition combined in all key ratings categories.
From 8-9 p.m. ET, a rebroadcast of “America’s Got Talent” (1.1/4 in 18-49, 4.6 million viewers overall) increased from its first half-hour to its second by 20 percent in 18-49 rating (to a 1.2 from a 1.0) and 16 percent in total viewers (5.0 million vs. 4.3 million). “Talent” ranked #2 among ABC, CBS, NBC and Fox in the hour in adults 18-49 and was #1 in adults and men 25-54.
From 7-7:47 p.m. ET, NBC ran overrun coverage of golf’s U.S. Open and from 7:47-8 p.m. ET, NBC aired an encore telecast of “Minute To Win It.”
NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and most other key ratings categories. This marks NBC’s first outright Sunday win in adults 18-49 and total viewers since January 2.
Preliminary 18-49 averages for Sunday night are: NBC, 1.8/6; Fox, 1.3/4; ABC, 0.7/2; CBS, 0.7/2. In overall total viewers, June 19 preliminary results are: NBC, 6.6 million; CBS, 5.4 million; ABC, 3.9 million; Fox, 2.8 million.
Note that all national ratings are “live plus same day” unless otherwise indicated.
DISCLAIMER: Pageant Center is not affiliated with any organization listed on this website, and we disclaim any content contained in any press releases included on this website. Review our complete disclaimer in our Terms and Conditions of Use. We honor copyright and trademarks. To add a photo credit, please use this form. To report trademark or copyright infringement, please contact us here.
