A New Crowning Achievement… Miss America and ABC an and ABC Announce Record Setting Television Ratings
This past Saturday evening live on ABC, the television ratings soared for the 2013 Miss America Competition and achieved the highest ratings in nine years.
Sam Haskell, Chairman of the Board for The Miss America Organization announced, “The 2013 Miss America Competition achieved the best network ratings since 2004 and I would like to thank our partners at ABC for supporting our creation of the format for this year’s telecast. We were positioned opposite Fox’s high-rated primetime NFC Divisional Playoff Game (Green Bay Packers vs. San Francisco 49ers) and an NFL overrun-fueled CBS (AFC Divisional Playoffs) on Saturday, plus the NY Net’s 9-11pm broadcast. The 2013 Miss America Competition grew its overall audience year to year and made ABC the #1 non-sports network in the time period with Total Viewers and Adults 18-49.”
Art McMaster, MAO President and CEO added, “We are grateful for Tall Pony Productions, Chris Harrison, Brooke Burke Charvet, our distinguished panel of judges and of course, our Contestant Class of 2013. Together, we were able to increase our overall audience (+6%) for the 2nd straight year on ABC and we delivered the program’s most-watched broadcast in years.”
Miss America also set new records in the social media world as we enjoyed being #1 on Twitter on the night of the competition! And, as of today, our YouTube channel has had nearly 3.7 million video views since it was launched in 2009.
Special thanks to all of our friends at ABC and Tall Pony Productions, especially Tony Eaton and Lauren Harris for their outstanding efforts in creating Miss America 2013!
As we proudly announce our television ratings, we want to congratulate former Miss New York, Mallory Hagan who won the title of Miss America 2013 along with a $50,000 Scholarship from Amway.
Mallory has already embarked on her year of service focusing on the importance of Education while supporting The Children’s Miracle Network Hospitals and using her voice to create awareness on her personal platform; Stop It Now: Child Sexual Abuse Prevention.
- Photos courtesy of the Miss America Organization
View Miss America pageant results for the January 2013 pageant
About the Miss America Pageant
The Miss America Organization is one of the nation’s leading achievement programs and the world’s largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. Website: www.missamerica.org
Note: PageantCenter.com is not affiliated with the Miss America Organization.