Zee cafe, India’s leading English general entertainment channel, will broadcast the 2012 Miss World Pageant live from China.
Mumbai, India / August 17, 2012 / India’s leading English general entertainment channel, Zee cafe will showcase Miss World 2012 live, as a bevy of gorgeous women battle it out in China. Zee cafe will exclusively showcase Miss World 2012 live in India on 18th August at 5.00 pm. Miss World will additionally be simulcast on Zee Studio and Zee Trendz.
Miss World 2012 will be the 62nd edition of the Miss World pageant.It will be held on August 18, 2012 in Dongsheng Fitness Center Stadium, Ordos, Inner Mongolia, China. This year marks the biggest turnout in the peagant’s history.117 contestants from all over the world will compete for the crown, breaking the previous record of 115 contestants in 2010 edition. Miss World 2011, Ivian Sarcos of Venezuela will crown her successor at the end of the event. The contestants will visit to Hong Kong, Sanya and Shanghai.
Vanya Mishra, crowned Miss India World 2012, will represent India at the global pageant.
This year, apart from the Miss World 2012 award, the challenge events includes the following titles : Beach Beauty, Sports, Beauty With A Purpose, Multimedia Award, World Fashion Designer Award, Top Model and Top Talent.
Miss World 2012 opened with a spectacular opening ceremony and a live concert on July 24th, and visuals of the same will be shown as a part of the highlights during the grand final on the 18th August before the main show begins.
Zee cafe has roped in many sponsors for this mega event. Orra, the ultimate Diamond Destination partners Miss World 2012 as the Presenting Sponsor. Miss World 2012 would be powered by Cadbury Bournville on Zee cafe. Aquaguard and Radio City joins the board as Co-Presenting Sponsor and Radio partner respectively. Zee cafe has also signed an alliance with TGIF as Restaurant Partner. TGIF will aid in enhancing the visibility quotient to the event by various branding activities. Also, TGIF will be screening the live events
Vijay Jain, CEO – Orra adds, “We at Orra, hold a sterling legacy of creating value with the finest and exclusive creations. We are proud to be associated with India’s leading English GEC Channel, Zee cafe and the prestigious, Miss World pageant 2012, which is the oldest surviving major international beauty pageant that defines beauty in both body and spirit..Our values at Orra, echo with our partner, Zee cafe‘s vision; of stepping beyond the realms of set benchmarks and zealously working to bring the world, literally, to India. ”
The Miss World pageant is the oldest surviving major international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley’s wife, Julia Morley, co-chairs the pageant. Alongside its rival Miss Universe and Miss Earth contests, this pageant is one of the most publicized beauty contests in the world. The winner spends a year traveling to represent the Miss World Organization and its various causes. Traditionally, Miss World lives in London during her reign.
The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the World’s biggest. Since its launch in 1951, the Miss World Organization has raised more than £250 million for children’s charities. Miss World is franchised in more than 100 countries.
Come be a part of the historic moment; the world’s most watched televised event, Miss World, would be live and exclusive, only on Zee cafe.
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