Miss Universe Organization and WME Expand Licensing Agent Relationship

Concepts to be presented at the world’s premier Licensing International Expo in Las Vegas

New York, NY – June 13, 2011 – The Miss Universe Organization announces today that it’s expanding its relationship with WME to develop a branded lifestyle merchandising program. As the organization celebrates 60 years of beauty and tradition, this agreement aims to extend the organization’s iconic brand into new categories.

“The Miss Universe logo and brand is recognized around the world as glamorous and fashion forward, and this venture will enable us to create a lifestyle brand that embodies who we are,” said Donald Trump, Co-Owner of Miss Universe Organization. “With WME as our partner, we want to enter the fashion category with high quality merchandise like sportswear, fashion accessories and executive wear to complement our brand.”
WME will be present at the Licensing International Expo in Las Vegas this week meeting with manufacturers and retailers to introduce the Miss Universe concepts. Last month, the Miss Universe Organization announced its collaboration with OPI to introduce the new Miss Universe Collection, a limited edition featuring four new lacquers available in August.
The MISS USA® Pageant celebrates its 60th anniversary and will air live on NBC Sunday, June 19 (9-11 p.m. ET) from the Planet Hollywood Resort & Casino in Las Vegas. The Pageant will feature contestants from all 50 states and the District of Columbia. The show will conclude with one contestant ultimately being crowned Miss USA 2011.
About Miss Universe
The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS awareness by focusing on women’s health and reproductive issues. For more information, visit: www.missuniverse.com or Facebook: www.facebook.com/OfficialMissUniverse.
About WME WME represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, publishing, and physical production. WME also advises some of the world’s most recognized consumer brands to create entertainment-based marketing solutions. Headquartered in Beverly Hills, WME also has offices in New York, Nashville, London and Miami.

DISCLAIMER: Pageant Center is not affiliated with any organization listed on this website. Read our complete disclaimer in our Terms of Use. We honor copyright and trademarks. To add a photo credit, use this form. To report trademark or copyright infringement, please contact us here.


Other Pageant News:

Miss Hawaii and Miss North Carolina Are Tuesday Preliminary Winners at the 2011 Miss America Pageant
Mrs. Idaho America Pageant is seeking contestants
Announcing the Miss Cougar America 2012 Pageant in San Francisco
2012 Miss USA® Pageant to air live on NBC (9-11 P.M. ET) from Las Vegas from Plant Hollywood
Former pageant queen Mary Zilba joins cast of The Real Housewives of Vancouver
Miss America's Outstanding Teen pageant names Stacey Schieffelin as Scholastic Excellence award spon...
Oklahoma Queen Takes Throne at Palace Istanbul by Storm
Southern States Pageant Expo in Hammond, Louisiana
Miss America 2012 Laura Kaeppeler Receives Star of Victory Award
Most Beautiful List covered Mandy Starlings America's Next Top Model regional audition
The Pageant Coach is providing two scholarships and sponsoring Medieval Times event for 2013 MAOTeen...
BRE Productions, producers of Miss Teen Dream USA, announces partnership with Model Management Group...
Jennifer Madrigal wins the Miss Westchester USA Pageant ®
Togatae Designs Announced as Miss America's Teen Pageant Talent Competition Sponsor
53 contestants for the title of Miss America 2015 arrive in Washington, DC
Miss Washington's Outstanding Teen named preliminary Evening Wear/On-Stage Question winner at MAOT p...

More in Pageantry...