Farouk Systems — I’d like everyone to know that we are getting ready to send out our press release as the Miss Universe’s Presenting sponsor going out strategically when Miss Universe announces our partnership and celebrity judges. I’ve been in Las Vegas making sure we not only get press but exposure as hundreds of thousands visit the Las Vegas strip. The first day, at the main entrance of the hotel we put up a step and repeat banner with both our CHI and BioSilk logos that both say CHI by Farouk Made in the USA and BioSilk by Farouk Made in the USA. The effect has been amazing as thousands of tourists are taking pictures with our logos.
In addition, this year we will have six 30 second commercials that will air three of them will be BioSilk and the other three are CHI USA and at the end I include our website and a tagline stating available at JC Penney, Ulta, Regis and finer salons. I’m still ironing out some things with NBC but hopefully this will all be done today, so I can forward you guys the 2 commercials that will be playing throughout the show. Then, for the first time ever we worked out that we get four 30 second spots during the telecast. I approved the spots yesterday along with the script that shows the hosts saying and now our 1st tip from Farouk Systems.
That’s when the hosts will turn to the monitor and you will see Jason “backstage” for 30 seconds telling the viewers in over 90 countries how to use BioSilk and CHI products. The hosts will do this 4 times during the show. Jason did 3 spots and the last one will be Farouk showing everyone how to get fabulous CHI curls.
More great news, I was able to get the organization to feature us on their website so if you go to missuniverse.com you will see CHI Ninja and our CHI hair care tips featured immediately. This is good for sales because currently Miss Universe is the 3rd most visited website in the world. There is also a link on the sponsor page that shows our logo and when you click on it, it will take you directly to our website. You will also see that the most recent web videos done from the organization also begin with Presented by Farouk Systems Makers of CHI. I’m really working hard to think of any and every which way possible to use this sponsorship in order to help you guys get sales so you can use the footage at shows, education, etc.
There is a ton that takes place from planning the actual shots that will happen backstage the day of the show to having exposure on their website and around the hotel. Needless to say, I’m even more excited because I was able to get the hotel to agree to this huge floor decal that will say Presented by Farouk Systems Makers of CHI. They are even allowing me to put our banners at their events. I think you guys will be proud of the results when you see Farouk, CHI and BioSilk everywhere. I am giving you the heads up so that you utilize this info and the Miss Universe website to your benefit. Today they are supposed to be putting the Presented by Farouk Systems Makers of CHI on the website as well. Please let me know if you have any questions. FYI Farouk will also be walking the red carpet with Miss Universe and we are setting up interviews on the red carpet for him to do with Donald Trump and both the BioSilk and CHI logos will be on the red carpet.
Check out some of the videos today at www.missuniverse.com you can see to features below. I’d like to also take this time to thank Jason for not only agreeing to be the face of Farouk Systems but being amazing and writing tips at the last minute when I’d call him for help. In addition, a great big thanks to all of the artists and Tammy Mixon (team leader) because they have all been slaving away 12-15 hour days making sure these contestants look amazing. Right now, we have Farouk artist Abel Salazar as Miss Universe’s personal hairdresser and getting complimented at every event by press and the organzation for the incredible and amazing hair he is doing. Oh and just so you guys know a thanks to Patrick Kalle because at every single event Miss Netherlands goes on and on about “her hairdresser Patrick!”