Miss America Pageant Chairman and President Thank Pageant Fans
Up against an NFL Playoff Game, ABC’s 9-11pm broadcast of The 2012 Miss America Pageant grew half hour to half hour and made it the dominant #1 non-sports network program in the time period with Total Viewers and Adults 18-49.
· Building steadily throughout its 2-hour telecast, The Miss America Pageant’s audience jumped by 2.8 million viewers and by 47% from its first half-hour to its final half-hour. In fact during its final half-hour from 10:30-11pm, The Miss America Pageant drew an average audience of 8.0 million viewers and earned a 2.2 rating, 6 share with young adults.
· Excluding only its high-rated 2011 New Year’s Eve programming, ABC scored its best non-sports Adult 18-49 rating in the 2-hour time period in more than 1 year – since December, 2010.
· Despite the big NFL competition, The Miss America Pageant increased its overall audience and surged by 13% in Adults 18-49 over last year’s broadcast, marking the program’s top numbers since 2004.
Thank you to all of our Miss America fans for allowing this to happen!
Sam Haskell, III, Board Chairman and Art McMaster, President & CEO