A huge NFL game and devastating hurricane were not enough to derail the 2018 Miss America Pageant.
On a night where millions of viewers lost electricity due to Hurricane Irma and opposite big NFL-fueled competition from the season opener of NBC’s “Sunday Night Football” (New York Giants-Dallas Cowboys) and Fox’s NFL overrun-inflated lineup with the highly promoted series debut of “The Orville,” ABC’s broadcast of the 2018 Miss America Pageant built on its lead-in and surged by 1.3 million viewers (5.0 million to 6.3 million) and 18% in Adults 18-49 (1.1/3 to 1.3/5) from its first half-hour to its final half-hour.
During its final half-hour from 10:30-11:00 p.m. as Miss North Dakota Cara Mund was crowned, “The Miss America Competition” pulled in 6.3 million viewers and a 1.3 rating, 5 share with young adults. ABC stood as the No. 1 non-sports network in the 2-hour time slot with Total Viewers (5.6 million) and Adults 18-49 (1.2/4).
• In Total Viewers and Adults 18-49, “The 2018 Miss America Competition” attracted ABC’s best numbers in the 2-hour time period in 3 months – 6/11/17.
• Despite the extraordinary weather circumstances and competition, “The Miss America Competition” retained nearly all of its year-ago results with Total Viewers (89%) and Adults 18-49 (92%), while holding 100% in Adults 18-34 and growing 8% in Women 18-34.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 9/10/17 via Miss America Organization.