Miss America Pageant partners with Joshua Brands’ new beauty line, R.E.I.G.N., to reach young women everywhere to celebrate going “beyond beauty”
The Miss America Organization and Miss America Properties, announced a new partnership with Joshua Brands for the launch of R.E.I.G.N. Beauty. R.E.I.G.N. Beauty will launch as a co-branded skincare and cosmetics collection and will serve as the official sponsor of the 2014 Miss America Competition airing live on September 15th at 9:00 PM /EST on ABC from Boardwalk Hall in Atlantic City.
The Miss America Organization and its dedication to education and community service was the perfect platform to showcase a cosmetics line that goes beyond beauty and hand-in-hand with Joshua Brands’ dedication to social responsibility and bettering communities. This creative collaboration kicks off with an exciting week of events ranging from getting contestants “R.E.I.G.N-ready” for TV interviews to providing key makeup applications on site for myriad events leading up to the big show. All 53 contestants will have the opportunity to wear R.E.I.G.N. during the week as well as on stage as they compete to win the Miss America title.
The collection launches with such must-have items as Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder. In an homage to the State Titleholders who compete for the Crown, Lasting Luxe Lipsticks come in luscious tints using actual ingredients from many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few. All products are proudly made in America. The brand aims to inspire everyday American girls and young women from all walks of life.
“We are thrilled to be partnering with Miss America on such an exciting project,” said Charles E. Corpening, Chairman and CEO, Joshua Brands. “Our concept with the new line is to go beyond beauty to offer timeless, yet modern products to enhance the look and confidence of the everyday girl.”
“We are so excited to be able to announce R.E.I.G.N. Beauty as a new partner to the Miss America Organization. A co-branded collection of beauty and skincare products with a meaningful message and one that promotes our scholarship program is something that young women throughout the country can all support.” said Sharon Pearce, President, Miss America Organization.
The price point of R.E.I.G.N., which will soft launch in September at the Miss America Pop-Up Store at the Pier Shops in Atlantic City, will range from $12 to $60. The line is now available for sale through www.reign-beauty.com and will hit masstige-level retailers in spring of 2014.