Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the drop out crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the National Ad Council are unveiling a new series of public service announcements (PSAs).
Also launching today is Boost Nation, a microsite that will facilitate the creation and sharing of video and written messages that show students that people all across the country do care that they stay in school and graduate. Miss America 2011 Teresa Scanlan and LeBron James are among the first to share their video messages of support on Boost Nation.
“I am so proud to be a part of this wonderful program that promotes the importance of education which is the cornerstone of the Miss America Scholarship program,” said Miss America 2011 Teresa Scanlan. “Encouraging students to stay in school is one of the most important messages that I have to communicate as Miss America, as I travel the country and share with them the significance of staying in school and pursuing their educational dreams.”
To watch Teresa’s PSA, click here! The new TV, radio, print, outdoor and Web PSAs direct friends, parents and adult influencers of at-risk students, ages 9-17, to www.BoostUp.org. On the site, visitors can learn about the drop out issue and state-by-state drop out statistics, hear from real students about the challenges they face to graduate, and find ways to get involved directly with students or support classroom projects in their communities.
Since its launch in 2000, the Army and Ad Council’s High School Dropout Prevention campaign has received nearly $615 million in donated media across television, radio, outdoor, print and digital. Per the Ad Council’s model, the PSAs will run and air in advertising time and space that is donated by the media.