May 6, 2012 /Farouk Shami, founder and chairman of Farouk Systems, the Presenting Sponsor sponsor of the Miss USA 2012, recently hosted more than 250 guests at his home in The Woodlands, Texas, to watch The Celebrity Apprentice on which Shami was a guest judge and the innovative CHI Touch Dryer made its national consumer debut. The evening began with a welcoming dinner of steak and lobster followed by a commercial-free presentation of The Celebrity Apprentice episode “Blown Away.”
“The episode turned out fantastic, and it was incredible to see the two very different ideas each team had for the promotion of the CHI Touch, the world’s first touch screen hair dryer,” said Shami. “I’m very excited to show the world our upcoming spread in the June issue of Elle magazine! Look for us again on NBC on June 3 for MISS USA® 2012.”
Simultaneous watch parties were also held in St. Louis, Missouri and Baltimore, Maryland bringing the total number of viewers watching with Farouk Systems to over 500.
About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston based company that manufactures the world-renowned brands CHI and BioSilk. The company’s mission statement is Education, Environment and Ethics. With over 2,500 employees, the company sells its products in over 100 countries. The inception of the company was due to a major breakthrough, and it eventually created a revolution in the beauty industry. Farouk Systems went from inventing ammonia-free color, incorporating silk into hair care products, pioneering CHI thermal tool technology, and hiring a former NASA Senior Scientist.